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- UX Research
- Positioning
- Product Design
- Management
- User Experience
- User Interface
Bauhaus Project: UX & UI Design for E-Commerce
We conducted a comprehensive analysis of the Bauhaus e-commerce platform to enhance user experience and transaction efficiency, identifying complex flows and a scattered information architecture. We simplified product discovery and filtering processes, made category transitions and navigation smoother, and strengthened user guidance in cart and checkout steps. We strategically repositioned campaign and recommendation areas to increase engagement and integrated user feedback from prototype testing into the design. As a result, we delivered a site with a clearer structure, an optimized purchasing experience, and improved user interaction, fully aligned with modern e-commerce standards.
Product Discovery & Detail Flow
The product discovery and detail flow was redesigned to help users find the right product faster with fewer steps.
Campaign & Category Navigation
Category and campaign flows were reorganized to surface promotions while maintaining a smooth path to purchase.
Purchase & Checkout Experience
The purchase journey was streamlined from product selection to payment for fast and secure order completion.
Brand Based Product Flows
Brand based navigation was designed to access all products within a single flow, enabling easy comparison and fast ordering.
Task Oriented DIY Experience
Task-oriented flows were designed to guide users from defining their needs to selecting the right products.
Store & Delivery Flow Integration
Online and in-store processes were integrated into the ordering and delivery flows. Clear delivery scenarios were designed so users can easily understand where and how their products will be fulfilled.
Pricing, Stock & Decision Support
Pricing, stock, and delivery information were clearly surfaced to support confident purchase decisions.
UI System & Interaction Design
All screens were designed using a consistent UI system and clear interaction principles. Navigation, search, and filtering components were optimized based on user behavior to deliver a smooth and error-free shopping experience.
